Kristina Persall

MARKETING STRATEGY • CONTENT • BRAND COMMUNICATIONS

I turn complicated goals into marketing people can understand and act on.

I’m Kristina Persall, a marketing and communications professional who plans the campaign, shapes the message, builds the creative, and keeps the work moving. My experience spans nonprofit fundraising, healthcare, professional associations, automotive, events, and community engagement.

Seeking remote marketing and communications roles, as well as hybrid opportunities near Jacksonville, North Carolina.

View Selected Work Download Résumé
Kristina Persall seated at a desk
  • More than 10 times average organic Facebook reach within 60 days
  • Nearly 90 percent faster flyer production
  • Three WGU Excellence Awards
  • Invited to Western Governors University headquarters for a video feature after leaders reviewed the Prescott campaign

Selected Work

Projects that connect research, creative production, and delivery.

I take responsibility for both the thinking and the details. These three projects show the range most relevant to marketing, communications, program, and project support roles.

Cover of the Prescott Meals on Wheels community awareness plan

Prescott Meals on Wheels

Integrated nonprofit campaign

Problem: Organize a clear campaign around awareness, donor support, volunteer recruitment, and expansion readiness.

My responsibility: Research, positioning, messaging, creative direction, budgeting, public relations, email, and measurement planning.

Evidence: More than 50 pages of campaign and capital planning, three total WGU Excellence Awards, and university recognition.

View the Prescott Meals on Wheels case study
Carteret County housing snapshot graphic

Carteret County Association of REALTORS®

Research and member communications

Problem: Turn housing indicators and association information into useful public and member content.

My responsibility: Research, reports, newsletters, event promotions, social content, and educational graphics.

Result: Average organic Facebook reach grew from about 43 to 457 people per post within 60 days.

See the CCAR communications work
Aftermarket parts promotional handouts

Velocity Vehicle Group

Aftermarket parts marketing

Problem: Produce accurate product and sales materials faster across a large inventory.

My responsibility: Product photography, flyers, brochures, social content, website assets, and data maintenance.

Result: Flyer production improved 89.86 percent while project delivery efficiency improved 20 percent.

View the aftermarket marketing gallery

Capabilities

What I can own or support.

  • Campaign planningAudience research, positioning, messaging, channels, budgets, and measurement plans.
  • Content and brand communicationsClear copy, graphics, newsletters, social content, and practical brand consistency.
  • Community engagementOutreach, partnerships, public information, volunteer support, and stakeholder relationships.
  • Events and coordinationSchedules, vendors, staff participation, inventory, communications, and follow through.
  • Marketing operationsProject tracking, asset production, data accuracy, cross functional support, and delivery.
  • Research and reportingMarket indicators, audience insights, competitor research, performance records, and usable summaries.

Recommendation

“Overall, your work is intellectually rigorous, profoundly empathetic, and exceptionally thorough. It honors the organization's 50-year legacy while building a rock-solid foundation for its next half-century of impact.”

Gary FretwellBoard President, Prescott Meals on Wheels and WGU capstone evaluator

Read the full recommendation context

Looking for someone who can move from research to rollout?

I am currently considering remote marketing and communications roles and hybrid opportunities near Jacksonville, North Carolina.

kristina@kristinapersall.com
Email Kristina