Selected Work

Selected work, with the decisions and results behind it.

These projects show what I was responsible for, how I approached the work, what I produced, and the evidence available afterward.

Lead projects

Each link opens an internal page with enough context to understand the assignment before reviewing individual assets.

Prescott Meals on Wheels

Integrated campaign and capital planning

Context: Graduate capstone based on a nonprofit campaign assignment.

My role: Campaign planner, researcher, writer, and designer.

What I owned: Audience research, personas, positioning, messaging, budget, donor and volunteer content, public relations, email, and measurement planning.

Evidence: More than 50 pages of work, a WGU Excellence Award for this project, a university video feature invitation, and a 5 out of 5 evaluator score.

View the Prescott Meals on Wheels case study

Carteret County Association of REALTORS®

Housing research and communications

Context: Member and public communications for a professional association.

My role: Director of Communications.

What I owned: Housing research, newsletters, graphics, event promotions, member information, and social content.

Result: Average Facebook reach grew from about 43 to 457 people per post and engagement from 2 to 67 interactions per post within 60 days.

See the CCAR communications work

Aftermarket parts mobile marketing mockup

Velocity Vehicle Group

Aftermarket product marketing

Context: B2B marketing and data support across a large parts inventory.

My role: Marketing Coordinator.

What I owned: Product photography, eFlyers, brochures, website assets, social content, and item data.

Result: Product photography output increased 59.3 percent, flyer production improved 89.86 percent, and delivery efficiency improved 20 percent.

View the aftermarket marketing gallery

Current Consulting Work

Strategy translated into practical client-ready plans.

These independent consulting projects show how I connect research, business goals, audience needs, messaging, channels, implementation, and measurement.

Anthony's Professional Services

Integrated growth strategy

My role: Independent marketing and strategy consultant.

What I owned: Brand positioning, website conversion, local SEO architecture, content planning, lead response, review strategy, commercial outreach, and measurement.

Deliverable: An 11-page growth playbook with 30-day and 90-day roadmaps, prioritized recommendations, and proposed KPIs.

View the complete growth strategy PDF

Corollary PR

Email marketing performance audit

My role: Independent marketing and strategy consultant.

What I owned: Year-over-year funnel analysis, root-cause assessment, audience alignment, CRM recommendations, customer journey, and measurement planning.

Deliverable: A 10-page executive audit with prioritized recommendations and clearly labeled proposed targets.

Read the Corollary PR case study

Maranatha Baptist Church

Integrated marketing and community awareness proposal

My role: Independent marketing and strategy consultant.

What I owned: Audience research, positioning, messaging, content, social media, video, public relations, events, email, website recommendations, budget, implementation, and measurement.

Deliverable: A 32-page client-ready proposal with recommendations and proposed KPIs, not claimed outcomes.

View the complete Maranatha proposal PDF

Additional Work

More evidence across events, outreach, and content.

Drip IV Wellness & MedSpa

Healthcare marketing and events

Role: Marketing and Events Manager supporting multiple North Carolina markets.

I created customer education, promotions, social content, graphics, photography, email, and SMS while coordinating event logistics, vendors, inventory, and local partnerships.

Result: Events doubled within eight months and partnerships increased 30 percent.

View the Drip IV marketing gallery

Okinawa Stray Pet Rescue

Volunteer outreach and adoption support

Role: Director of Social Media and Events.

I developed targeted campaigns, coordinated virtual fundraising and vendors, supported foster and volunteer outreach, and facilitated adoption meetings.

Result: Website reach increased 50 percent, more than 100 adoption meetings were coordinated, and placement success reached 90 percent.

Read recommendations from rescue leaders

Need someone who can support the plan and the production?

I am considering remote marketing and communications roles and hybrid opportunities near Jacksonville, North Carolina.

Contact Kristina