Kristina Persall

Professional Development

A Commitment to Lifelong Learning

I believe great marketers never stop learning.

In addition to earning a Bachelor of Arts in Communications, a Master of Business Administration, and a Master of Science in Marketing, I have pursued professional education through Google, UC Davis, UC Irvine, IE Business School, the University of Colorado Boulder, and other respected institutions.

These certifications have strengthened my expertise across digital marketing, SEO, analytics, branding, market research, consumer behavior, communications, and data-driven strategy.

Education

Formal Education Built Around Communication, Business, and Marketing

Bachelor of Arts

Communications
Public Relations

Built a foundation in communication strategy, writing, branding, media relations, public relations, and audience-centered messaging.

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Graduate Degree

Master of Business Administration

Strengthened leadership, business strategy, operations, organizational management, decision making, and cross-functional thinking.

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Graduate Degree

Master of Science in Marketing

Expanded expertise in digital marketing, analytics, integrated marketing communications, branding, consumer behavior, campaign strategy, and market research.

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Featured Credentials

Featured Professional Certificates

Google

Google Digital Marketing & E-commerce Professional Certificate

Professional training in digital campaigns, e-commerce strategy, email marketing, search, analytics, and customer journey planning.

Digital Marketing E-commerce Email Marketing Analytics
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UC Davis

Search Engine Optimization (SEO) Specialization

Focused study in search visibility, keyword strategy, technical SEO fundamentals, content optimization, and measurement.

SEO Keyword Research Content Strategy Reporting
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UC Davis

Market Research Specialization

Training in research design, audience insights, survey development, analysis, and applying findings to marketing decisions.

Market Research Audience Insights Consumer Behavior Analysis
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UC Irvine

E-Marketing Specialization

Applied learning in digital strategy, customer engagement, online positioning, campaign planning, and integrated communications.

E-Marketing Campaign Strategy Brand Positioning Engagement
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Expertise

Professional Learning by Expertise

Digital Marketing
Search Engine Optimization
Market Research
Marketing Strategy
Analytics & Data
Business & Productivity

Skills

Skills Strengthened Through Continuous Learning

Digital Marketing Marketing Strategy Brand Development SEO Content Marketing Public Relations Email Marketing Marketing Analytics Google Analytics Consumer Behavior Market Research Campaign Strategy Social Media Marketing Customer Journey Audience Research Project Management Leadership Business Strategy Data Analytics Excel Communication Copywriting Integrated Marketing Communications

Learning Philosophy

My Learning Philosophy

Marketing changes every day, and I believe great professionals evolve with it.

Continuous learning isn't something I do to collect certificates—it is how I stay curious, strengthen my skills, challenge my thinking, and bring fresh ideas to every organization I serve.

Every course, certification, and degree represents another investment in becoming a stronger communicator, strategist, and marketing professional.

Next Step

Ready to Work with a Lifelong Learner?

Let's build something meaningful together.

Contact Me