Portfolio

Marketing strategy backed by real projects, creative execution, and measurable thinking.

Each project brings together research, planning, storytelling, design, and audience-centered communication. This portfolio highlights the strategy behind the work, not just the finished assets.

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Flagship Case Study

Prescott Meals on Wheels

A comprehensive nonprofit marketing strategy and capital campaign developed to support community awareness, donor communication, volunteer recruitment, and organizational growth.

Role & Organization

Marketing strategist for Prescott Meals on Wheels.

Challenge

Clarify the mission and build a cohesive strategy for donors, volunteers, families, and community partners.

Personal Contribution

Led audience research, personas, SWOT analysis, positioning, campaign budgeting, KPI planning, messaging, and creative development.

Deliverables & Evidence

Produced the integrated plan, capital campaign, email and public-relations strategy, volunteer messaging, visuals, and executive presentation. Gary Fretwell evaluated the work as ready for board-level deployment.

Canva 50+ Pages Evaluated Board-Level Readiness

Implementation status: Campaign KPIs represent proposed outcomes and measurement plans, not results claimed as achieved.

View Full Case Study Capital Campaign

“What she delivered went far beyond an academic exercise, it was a complete, turn-key solution ready for immediate board-level deployment.”

Gary L. FretwellBoard President, Prescott Meals on Wheels Read the Recommendation →

Areas of Expertise

Marketing capabilities shown through real work.

Brand Strategy Marketing Campaigns Community Engagement Event Marketing Graphic Design Website Strategy Public Relations Content Strategy

Featured Projects

Selected work across nonprofit, healthcare, community, and creative marketing.

Prescott Meals on Wheels comprehensive campaign cover

Nonprofit Marketing

Prescott Meals on Wheels Integrated Campaign

Nonprofit Marketing • Strategic Campaign • Capstone

Role: Marketing strategist
Organization: Prescott Meals on Wheels
Contribution: Research, personas, positioning, campaign planning, messaging, budgeting, KPIs, and creative execution.
Evidence: Evaluated as a complete solution ready for board-level deployment; proposed KPIs are not presented as achieved results.

Canva Campaign Strategy Nonprofit

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Fundraising Strategy

Prescott Meals on Wheels Capital Campaign

Fundraising • Donor Communication • Campaign Planning

Role: Capital-campaign strategist
Organization: Prescott Meals on Wheels
Contribution: Developed the fundraising narrative, donor messaging, facility-expansion positioning, campaign structure, and presentation materials.
Intended Outcome: Strengthen donor confidence and provide an actionable framework for future fundraising. No implementation results are claimed.

Canva Fundraising Donor Messaging

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Community Engagement

Maranatha Baptist Church

Church Communications • Event Marketing • Visual Design

Role: Marketing strategist and visual designer
Organization: Maranatha Baptist Church
Contribution: Created community-focused proposal materials, event communication, and campaign graphics.
Intended Outcome: Support clearer outreach and stronger event visibility. No performance result is claimed.

Canva Events Design

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Healthcare Marketing

Drip IV Wellness

Healthcare Marketing • Brand Assets • Social Campaigns

Role: Marketing & Events Manager
Organization: DripIV Therapy
Contribution: Led campaigns, events, partnerships, social content, graphics, photography, email, SMS, and educational materials.
Result: Doubled coordinated events within eight months and increased community partnerships by 30%.

Healthcare Social Media Branding

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Association Marketing

Carteret County Association of Realtors

Real Estate Association • Member Communications • Digital & Print Design

Role: Director of Communications
Organization: Carteret County Association of Realtors
Contribution: Produced housing research, newsletters, educational graphics, event promotions, member communication, and digital content.
Result: Grew average Facebook reach from about 43 to 457 people per post within 60 days.

Member Comms Print Design Digital Content

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Aftermarket parts John Deere top parts e-flyer

Pillow block bearing product photography

B2B Ecommerce Marketing

Aftermarket Parts Marketing

Forestry & Construction Equipment • B2B Ecommerce • Sales Collateral

Role: Marketing Coordinator
Organization: Velocity Vehicle Group
Contribution: Created product photography, flyers, brochures, social graphics, website content, and ecommerce sales collateral.
Result: Increased product-photography output by 59% and cut flyer-production time by nearly 90%.

B2B Marketing Ecommerce Sales Collateral

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Process

How I approach marketing projects.

01

Research

Understand the audience, goals, context, and opportunity.

02

Strategy

Build a clear roadmap for messaging, channels, and outcomes.

03

Creative

Design visuals and copy that support the strategic direction.

04

Execution

Launch assets across the right touchpoints with consistency.

05

Results

Evaluate performance, capture learning, and refine the work.

Let’s Build

Every project starts with people, not platforms.

Whether working with nonprofits, healthcare organizations, churches, or local businesses, my goal is to understand the audience, build trust, and create marketing that delivers meaningful results.

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