Strategic marketing experience backed by creativity, leadership, and measurable results.

Selected Impact

• Managed marketing, communications, and events for a wellness and medspa brand serving multiple North Carolina markets, doubling the number of events coordinated within eight months and increasing community partnerships by 30%.
• Planned digital campaigns, community events, partnerships, and promotions; created social content, graphics, photography, email, SMS, and educational marketing materials.
• Coordinated event logistics, staff participation, inventory, schedules, and vendor communication while using audience feedback and competitor research to strengthen messaging.

Selected Impact

• Grew average Facebook reach from about 43 to 457 people per post and average engagement from 2 to 67 interactions per post within 60 days, based on available post-level performance records.
• Conducted monthly housing-market research covering home sales, vacancy rates, median home values, and mortgage interest rates.
• Created newsletters, educational graphics, event promotions, membership communications, and digital content that made industry information easier for members and the public to use.

Selected Impact

• Increased the volume of high-quality product photography by 59%, improving the consistency and visual appeal of online listings and marketing materials.
• Cut flyer production time by nearly 90% and improved project delivery efficiency by 20%.
• Managed accurate product, inventory, and sales data for more than 10,000 items.
• Designed brochures, social media graphics, and website content that contributed to a 25% increase in online engagement.

Selected Impact

• Led the store to a record $362,000 revenue month, the highest in its history, by implementing promotions, sales strategies, and merchandising across 26 vendors.
• Directed seasonal merchandising, ordering, production, and special services, increasing seasonal sales by 30%.
• Recruited, trained, scheduled, and coached employees while maintaining a 98% customer satisfaction rate and overseeing daily operations.

Selected Impact

• Increased vehicle merchandising output by approximately 150% within three months by streamlining the workflow from vehicle acquisition through online publication across five dealerships.
• Helped launch and structure the company's in-house digital marketing department and earned a promotion to a leadership role within the first month.
• Coordinated vehicle photography, copywriting, website merchandising, digital campaigns, event advertising, signage, and branded collateral with executive, sales, service, inventory, and marketing teams.

Volunteer Leadership

• Developed targeted social media campaigns that increased website reach by 50% and expanded community awareness and support.
• Facilitated more than 100 meetings between rescue animals and prospective adopters, helping families and animals find successful matches.
• Managed foster coordination and placement processes, contributing to a 90% placement success rate, and promoted adoption events and community outreach programs.